Chatham Middle School students in Mrs. Beck's class participated in Media Ready. The final project was to create counter-advertisements based on real tobacco and alcohol advertisements. With the knowledge from the Media Ready lessons the students worked in groups to create the following projects. On the left you will see the original advertisement. On the right you will see the counter-advertisements the students created. By taking imagery, language and other marketing techniques, the student turned the meaning of the advertisements into something new!